Spotlight – January Edition

Brad Berg has been the Shipping Coordinator at Realityworks for 12 years. Though Brad was born in the area, he grew up in Osceola, returning to the Eau Claire area in 2000. He says that being able to focus and his attention to detail are his hidden talents, which are good for art projects that he enjoys while not at work. Brad said he can get so focused that his wife has to remind him to eat sometimes!

As shipping coordinator, Brad handles shipping of all domestic and international orders. He also serves departmental needs such as helping with small trade shows, quoting and keeping the company current with federal customs regulations.

The most interesting part of his job, Brad said, is that every day is a different challenge.

“The constant variations among domestic orders keeps me on my toes and the federal regulations involved with international orders are often an exercise in patience,” he said. “But seeing where and how far our products travel is great.  It shows how many people are understanding the needs our products address.”

Though the company has a lot of new and exciting products coming on board, Brad said that RealCare® Baby is still his favorite.

“It’s almost personable enough to be a real child, but the mission behind it – to teach firsthand the often unprepared experience of taking care of a child completely reliant upon you – that’s a powerful experience, and I don’t think it takes much for kids to really understand the enormous responsibility involved,” he said. “Whatever cute pipe dreams they have about having a child early are strongly grounded and discouraged by the experience when they see how deeply and completely a child takes over their lives.”

Brad said the culture of Realityworks is the best part about working for the company.

“Having a communicative, collaborative, and supportive group of departments and management team, our efforts at bettering the community – it’s just huge,” he said.  “The effort to lift society instead of break it down is so worth it.”

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